Starbucks has appointed Cheryl Gresham, former CMO of Verizon Value, as its new svp for North America marketing. This decision comes amid a restructuring in the company’s top marketing team to drive the 'Back to Starbucks' turnaround strategy, which aims to revitalize sales and customer engagement. Gresham brings significant experience from her roles at TikTok, YouTube, and Mattel. The past year has seen various strategic shifts within Starbucks, reflecting a broader effort to transform the brand into a community-centered coffeehouse, enhancing operational aspects like service speed and mobile ordering.
Gresham's role focuses on finding innovative marketing strategies to support Starbucks' 'Back to Starbucks' turnaround initiative led by CEO Brian Niccol.
The coffee chain is undergoing significant leadership changes, including the appointment of Gresham, aimed at reestablishing itself as a community-centric coffeehouse.
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