Studio71 has launched Parcel, an AI-driven service aimed at helping social media creators efficiently process and distribute content across various platforms such as YouTube, TikTok, and Instagram. The service uses AI to format videos and posts, enabling creators to focus on their content. Parcel not only streamlines content distribution but also maintains brand safety, thereby appealing to mainstream advertisers. The system enhances user capabilities to track performance metrics and optimize reach across multiple channels, ultimately benefiting creators and brands alike.
"We built Parcel to remove the friction that creators, brands and media companies face when publishing across platforms," said Adam Boorstin, co-CEO of Studio71.
"Parcel creates a seamless, AI-powered layer that optimizes each video for multi-platform distribution." said Marissa Moroz, VP of technology and product for Studio71.
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