Supermetrics has acquired the real-time customer data platform Relay42, aiming to enhance its marketing intelligence offerings. The acquisition merges Supermetrics' data integration and management features with Relay42's capabilities in real-time personalization, thereby creating a more cohesive solution. This approach is geared toward unifying data analysis and customer journey activation, helping organizations effectively manage customer experiences across various channels. The combined platform is expected to support businesses in leveraging customer data for more personalized marketing, automating analysis and optimizations across different mediums.
Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth, enhancing Relay42 with Supermetrics' rich data integrations.
Combining Supermetrics with Relay42 will help organizations unify data integration, analysis, and activation into one solution, advancing the vision for an end-to-end marketing intelligence platform.
Supermetrics sees the acquisition as central to its vision that connects data performance, customer behavior, and revenue outcomes in a single platform.
Now, as part of Supermetrics, we can bring this capability to thousands of marketers globally, enabling businesses to leverage the power of real-time journey orchestration.
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