#marketing-intelligence

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fromMarTech
1 month ago

Supermetrics acquires real-time CDP Relay42 | MarTech

Relay42 helps businesses to turn siloed customer data into personalized customer journeys that drive business growth, enhancing Relay42 with Supermetrics' rich data integrations.
Marketing tech
fromSilicon Canals
1 month ago

Helsinki's Supermetrics acquires Amsterdam's Relay42: CEO Anssi Rusi on unifying marketing intelligence, scaling enterprise and future-proofing with AI - Silicon Canals

Supermetrics has acquired Relay42 to enhance marketing intelligence and customer personalization capabilities.
Marketing tech
fromAmazon Web Services
2 months ago

Elevate marketing intelligence with Amazon Bedrock and LLMs for content creation, sentiment analysis, and campaign performance evaluation | Amazon Web Services

Generative AI can significantly enhance marketing intelligence by integrating sentiment analysis and campaign effectiveness prediction.
Marketing tech
fromSilicon Canals
3 months ago

CMOs can't afford to shape their 2025 marketing strategies without marketing intelligence

The future of marketing relies heavily on marketing intelligence to make informed strategic decisions.
CMOs risk significant budget misallocation due to a lack of competitive insights.
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