"Zoom in: The new tool will leverage Taboola's Realize AI tech, which allows publishers to sell performance ads across the open web. It will be integrated into self-service ad-buying platform Paramount Ads Manager, making it accessible to advertisers with any budget. Taboola has an existing network of over 9,000 publisher partners that reach hundreds of millions of users across the open web."
"Between the lines: The Performance Multiplier tool can be used to expand the ads and messages from Paramount's CTV partners to the inventory of its publishing partners, which spans everything from display to social media video. They will be able to view ad effectiveness metrics, such as clicks, sign-ups and purchases, through a custom dashboard available through Paramount's self-service ad portal."
Performance Multiplier leverages Taboola's Realize AI to sell performance ads across the open web and integrates into Paramount Ads Manager for self-service ad buying. The tool taps Taboola's network of over 9,000 publisher partners reaching hundreds of millions of users. The offering allows Paramount's CTV partners to expand ad campaigns into publishing inventory spanning display and social video. Advertisers can access a custom dashboard showing clicks, sign-ups and purchases to measure effectiveness. The tool targets small, medium and mid-market advertisers to improve return on ad spend by retargeting high-intent viewers beyond CTV. Paramount becomes Taboola's first streaming partner for Realize.
#ctv-advertising #performance-advertising #taboola-realize-ai #open-web-publishers #paramount-ads-manager
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