Jeffrey Herzog, a pioneering figure in digital marketing, notes that AI is fundamentally transforming search through techniques like AI optimization (AIO). Unlike traditional SEO, which emphasized rankings and tactical optimizations, AIO centers on how AI tools synthesize information and present answers in natural language. Herzog highlights the need for brands to prioritize relevance, credibility, and structured information to be recognized as authoritative answers by AI systems, emphasizing that this shift is not merely a change of tactics but a fundamental evolution in digital marketing.
AIO is essential for brands to adapt to AI-driven search, which prioritizes relevance and credibility over traditional SEO rankings.
Instead of optimizing for search engine rankings, AIO focuses on how LLMs interpret and present information to users.
#ai-optimization #search-engine-optimization #digital-marketing #artificial-intelligence #technology-trends
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