The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchanger

The report uncovered an appalling amount of programmatic waste, including $22 billion a year thrown away on made-for-advertising sites, indirect supply paths, invalid traffic, and other ad tech shenanigans.

The benchmark released by ANA and TAG TrustNet provides a gauge for advertisers to compare their programmatic campaigns in terms of MFA activity, media quality, CPMs, sustainability, and DEI.

Read at AdExchanger