#programmatic-media

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Marketing
fromThe Drum
1 day ago

Media and creative convergence - the long-awaited shakeup

Brands must be present across countless digital touchpoints, integrating creative and media planning to deliver millions of individual interactions daily.
Digital life
fromExchangewire
3 months ago

DoubleVerify's Report Reveals How AI Is Improving Workflow Efficiencies & Driving Business Outcomes - ExchangeWire.com

AI is reshaping digital advertising by reducing operational burdens and enabling marketers to focus on strategy rather than routine tasks.
Digital life
fromRolling Out
3 months ago

Krista Pouncy-Dyson reveals her 26 year tech playbook

Krista Pouncy-Dyson pioneered programmatic media with Performance First Digital, emphasizing data strategy and transitioning from a corporate career to entrepreneurship.
E-Commerce
fromDigiday
4 months ago

WTF is request duplication?

Request duplication involves sending the same ad opportunity to multiple demand-side platforms multiple times, impacting advertising costs.
Marketing tech
fromDigiday
5 months ago

The Trade Desk lifts the lid on Deal Desk a 'hub for PMP management'

The Trade Desk's Deal Desk aims to resolve inefficiencies in the Deal ID ecosystem.
Podcast
fromPodcaster News
6 months ago

Audion Launches Pathway - A Route To Programmatic Podcast Monetization - Podcaster News

Audion's Pathway aims to enhance programmatic trading in podcast advertising through automated monetization technology.
Marketing tech
fromExchangewire
7 months ago

VIOOH Ranks #1 in Martech 50 2025

VIOOH has secured the top position in the Martech 50 ranking for 2025, demonstrating significant growth and innovation in digital advertising.
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