Coca-Cola commits to 'critical' open web advertising through curationCoca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
Yahoo DSP Debuts New Partnerships at CES 2025Yahoo DSP's new integrations enhance advertising efficiency and budget control through partnerships focused on supply intelligence and programmatic transparency.
Coca-Cola commits to 'critical' open web advertising through curationCoca-Cola advocates for investing in the open web despite challenges, focusing on quality through curated ad strategies.
Yahoo DSP Debuts New Partnerships at CES 2025Yahoo DSP's new integrations enhance advertising efficiency and budget control through partnerships focused on supply intelligence and programmatic transparency.
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchangerQuorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.
Haleon Selects PubMatic as Supply Optimisation PartnerPubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding | AdExchangerQuorum aims to equalize competition for publishers against walled gardens by improving programmatic media optimization.
Haleon Selects PubMatic as Supply Optimisation PartnerPubMatic partners with Haleon to enhance efficiency and sustainability in digital advertising through a collaborative supply path optimisation approach.
Three-Ply Vs. One-Ply Programmatic | AdExchangerIncentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency.
VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the USVIOOH partners with Intersection for programmatic DOOH access in major US cities, providing opportunities for US and international buyers to engage diverse audiences.
The ANA Says Advertisers Are Spending Way Less On MFA - But Programmatic Ain't Fully Transparent Yet | AdExchangerProgrammatic media supply chain transparency study revealed $22 billion annual waste