"Ozone is a European sell-side data-sharing alliance that counts titles such as Daily Mail, The Guardian, Times UK and The Telegraph among its members. Now, it hopes to bring its model to the US market, where publishers have tended to go it alone."
"Guys, stop worrying about colluding. The DOJ just gave Google a free pass on search."
""Publishers have always been treated as slow-moving herbivores by ad tech and Big Tech," said one media exec. "So either you can, as an individual publisher, grow some teeth and decide to take on a fight, or get some friends ... and gang up on the predator.""
"For example, one meat-free protein brand found that AI suggested new copy and keywords it wouldn't normally approve, because these terms - like "ham" or "steak" - would help attract meat-eaters searching for groceries."
Ozone is a European sell-side data-sharing alliance with major titles as members that seeks to expand its cooperative model into the US market. Antitrust law in the United States discourages publishers from collaborating to negotiate better terms with platforms like Google and Meta due to collusion risks. Recent legal developments involving Google have reduced perceived risk of collective action. Publishers face a strategic choice to act individually or to band together to counter dominant ad tech and Big Tech players. Simultaneously, AI-driven ad products and easy AI-generated content are increasing rage-bait and prompting problematic, performance-focused ad copy generation.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]