The future of AI search is Google's to lose
Briefly

Google's AI Mode represents a crucial upgrade to its search capabilities, harnessing the power of its Gemini 2.0 architecture to compete with emerging AI chatbots like ChatGPT. Despite prior issues with AI Overviews, the newer AI Mode successfully combines interactivity with effective content attribution, improving user satisfaction. As Google's search model adapts to this AI-driven landscape, challenges arise regarding monetization strategies and the maintenance of user trust, which will be essential in retaining its customer base in a rapidly evolving market.
AI Mode, powered by Gemini 2.0, enhances user experience in Google Search, effectively integrating AI capabilities while emphasizing the importance of content attribution.
Google’s introduction of AI Mode marks a significant shift in their search approach, enabling a more interactive interface powered by advanced AI, tackling competition from other chatbot platforms.
Read at Computerworld
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