OpenX Technologies, Inc. introduced Results by OpenX™, a suite of AI capabilities enhancing supply-side targeting within digital media. Their innovative models utilize deep neural networks to curate high-value inventory, ensuring specific advertiser goals are met. Backed by a robust identity graph created in 2018 and significant partnerships, OpenX aims to streamline operations and maximize ad performance. A notable success from using their Engagement Models was a leading tech brand achieving a 23x higher click-through rate. The commitment to data-driven approaches emphasizes the importance of maximizing efficiency while protecting individual privacy.
AI-powered curation has the potential to help solve core challenges like streamlining operations, improving performance, and driving more efficient ad spend without leveraging personal identifiers.
With Engagement Models, the first capability in the Results by OpenX suite, a leading tech brand saw a 23x higher click-through rate and improved their cost per acquisition by 11x.
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