#supply-side-platforms

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#programmatic-advertising #ad-tech #demand-side-platforms #sell-side-decisioning #digital-advertising
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk vs. Magnite: Which Tech Stock Is a Better Buy in 2026? | The Motley Fool

The Trade Desk and Magnite offer complementary ad-tech platforms, with The Trade Desk focused on buying and Magnite on selling inventory.
Marketing tech
fromAdExchanger
2 months ago

Curation Platform Onetag Just Acquired This Creative Tech Startup. Here's Why | AdExchanger

Onetag acquired Aryel to enhance its sell-side curation platform with interactive creative tools and AI-based deal optimization capabilities, helping SSPs differentiate in a crowded market.
#programmatic-advertising
fromDigiday
11 months ago
Marketing tech

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

fromDigiday
11 months ago
Marketing tech

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

more#programmatic-advertising
fromAdExchanger
6 months ago

How PubMatic Countered A Big DSP's Spending Dip In Q3 (And Our Theory On Who It Was) | AdExchanger

Rajeev Goel, PubMatic's CEO and co-founder, demurred like a champ. He dismissed the "reseller" label as "noise" and pointed to PubMatic's recent collaboration with The Trade Desk on an API that helps publishers and advertisers share deal metadata between platforms in real time. "PubMatic is a platform for direct inventory monetization - reselling is not our business," Goel said. "We are a direct connection to publishers ... and I think it's pretty clear we provide value in ways that DSPs do not."
Marketing tech
Marketing tech
fromDigiday
7 months ago

Overheard at Prebid Summit: 'Way too often, there's a delta between what people do, and what they say they will do'

Prebid Summit centered on AI-driven disruption, antitrust fears, and industry initiatives to redefine supply-side platforms while defending open-internet competition.
fromAdExchanger
9 months ago

The Science (And Art) Of Scaling Native Ads | AdExchanger

"The rendering actually happens on the supply side, [because] no one's sending through anything fully baked. Those assets then have to be delivered to the SSP..."
E-Commerce
fromDigiday
11 months ago

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

We're actively pushing more of our spend to those four partners.
Marketing tech
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