The number of chief marketing officers worldwide has decreased from 1,297 in 2022 to 1,215 in the last year, reflecting a notable downward trend. In contrast, other C-suite roles related to customer interaction and company growth are experiencing significant increases. For instance, chief revenue officer positions rose by 17%, while chief sales officer roles surged by 58% from 2023 to 2024, highlighting a shift in organizational priorities that may affect the future relevance of the CMO role.
The role of chief marketing officers (CMOs) is declining, with only 1,215 accepting the position last year, compared to 1,297 in 2022.
Despite the decline in CMO appointments, other positions such as chief revenue officers and chief sales officers have seen significant growth in recent years.
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