A brand can utilize its own first-party data about high-value customers to create a digital twin, allowing marketers to test campaigns in a virtual setting.
Using synthetic data, marketers can confidently execute campaigns by simulating outcomes in a virtual environment, akin to NFL seasons played in a video game.
Netflix's strategy of defaulting ad-free subscribers to ad-supported accounts reflects a broader trend among streaming platforms to rapidly increase ad supply.
California's local news bills aim to require platforms to share ad revenue, but a compromise resulted in a $242.5 million fund for journalism and AI initiatives.
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