"In fact, in the current HR tech space, potential buyers are skeptical, tech-savvy, and self-educated. They know how to research solutions in multiple ways, compare features via AI platforms, and increasingly rely on trusted sources before choosing a vendor. This means that tech CEOs may face a challenge that is not only about generating leads, but also creating genuine demand that converts into predictable and scalable revenue."
"The rise of AI search engines has brought a new era in demand generation. Now, companies have to compete with each other with a new set of rules to create demand for their services. In this article, we compare old and new rules and present some methods to lead. Demand generation has changed throughout the years. From the old playbook of gated PDFs, email outreach, and unpersonalized campaigns to a new landscape with different rules."
AI search engines have shifted demand generation, requiring new tactics beyond gated PDFs, mass outreach, and unpersonalized campaigns. HR tech buyers are increasingly skeptical, tech-savvy, and self-educated, researching solutions via multiple channels and comparing features through AI platforms while relying on trusted sources. Tech CEOs must focus on creating genuine demand that converts into predictable, scalable revenue by adopting state-of-the-art demand generation techniques. Modern demand generation emphasizes market awareness, thought leadership, strategic content distribution, and pipeline generation instead of mere contact collection. Companies that deliver relevant value and occupy central market positions generate sustainable inbound interest and revenue.
Read at elearningindustry.com
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