The article argues against the use of analytics tools in blogging, emphasizing that writing should be a human-centric endeavor rather than driven by numbers. The author highlights that metrics such as page views and bounce rates are vanity metrics that create a misleading sense of progress. Instead, they focus on subscriber count and paid supporters, which reflect genuine commitment to the content. This approach fosters creativity and a deeper impact on a dedicated audience, resisting the urge to conform to algorithm-driven content strategies.
I don’t run analytics tools on my blog or The Index. I write for people, not for numbers.
My metrics measure commitment, not drive-by traffic. When someone subscribes to my newsletter, they're inviting me into their inbox.
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