According to LUMA Partners' 2024 Full Year Market Report, the digital media and marketing ecosystem has seen a significant increase in mergers and acquisitions, with a 13% overall annual rise. The ad tech sector led this growth with a 73% rise in deal volume, suggesting continued activity in 2025, including potential IPOs. Key players like Publicis Groupe and T-Mobile have made significant acquisitions, marking a resurgence in strategic investment in ad tech, although caution remains regarding the IPO market's stability.
As of March 2025, several notable M&A deals have been made in the ad tech sector since the start of the year, illustrating a vibrant market.
I'm not banking on an IPO market [similar to 2021], but the industry is healthier now than at the beginning of the decade.
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