As the Google antitrust trial approaches its conclusion, Google is countering the Justice Department's proposed remedies, focusing on behavioral changes instead of forced asset divestiture. The court previously ruled that Google monopolized the publisher ad server and ad exchange markets but rejected claims regarding monopolization of the advertiser ad network market. While the DOJ aims to dismantle Google’s advantages gained through consolidation in a three-phase remedy, Google's legal team argues that the government's approach is impractical in the evolving landscape influenced by AI advancements.
Government lawyers aim to strip Google of the advantages it gained through years of consolidation, proposing a three-stage remedy involving the divestiture of its ad tech assets.
Google’s advocates argue that the DOJ's proposed remedies are unworkable, especially in light of advancements in AI, calling for behavioral remedies over structural changes.
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