The 2025 State of Your Stack report highlights major challenges faced by marketing professionals in managing martech stacks, with data integration cited as the foremost issue by 65.7% of respondents. Mid-sized companies particularly struggle with this. Budget constraints, noted by 51.5%, hinder the adoption of new tools, notably for smaller organizations. Other challenges include the lack of skilled resources and the complexity of tools. The rise of composable architectures offers potential solutions for overcoming data silos, which also pose a considerable concern for marketing operations.
Data integration remains the most significant challenge for marketing professionals, impacting their ability to manage martech stacks effectively. It complicates achieving a unified view of customer data.
Budget constraints are cited as the leading barrier to adopting new martech tools, particularly impacting smaller companies trying to stay competitive in a rapidly evolving landscape.
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