WhatsApp has announced significant updates, including the introduction of advertising on the status updates tab. Advertisers will now be able to share ads, allowing users to engage with products or services directly through conversations. Channels will be monetized, available via subscription, and promoted for increased visibility. Despite these changes, WhatsApp assures users that personal chats will remain end-to-end encrypted, and no personal information will be sold to advertisers. The new features are designed to enhance user discovery without compromising privacy.
WhatsApp is introducing ad features in the status updates tab, allowing users to initiate conversations about products, while ensuring personal chats remain secure and private.
We've worked over the last two years to make this tab the place for you to discover something new on WhatsApp. And it's now used by 1.5 billion people a day.
To show ads in Status or Channels you might care about, we’ll use limited info like your country or city, language, and interaction with ads.
WhatsApp emphasized that it will never sell or share personal information to advertisers, maintaining the end-to-end encryption of personal messages and calls.
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