"Deema has an impressive background, spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd and Figma. She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector."
"She joins us to share her experiences and insights on the fast-paced changes in marketing and tech, primarily driven by AI advancements. Our discussion covers the resurgence of brand marketing, the evolution of advertising and how AI is transforming creative and performance marketing. Deema also reflects on her involvement with nonprofits and the potential of AI to revolutionize this sector. Additionally, she shares personal insights on how slowing down can paradoxically lead to increased productivity and creativity."
Deema Tamimi has worked at Xbox, Microsoft, YouTube, Google, Flipboard, Unity, Scribd, and Figma. Rapid advances in AI are accelerating changes across marketing and technology. Brand marketing is experiencing a resurgence alongside evolving performance tactics. AI is reshaping both creative production and performance optimization, enabling co-creation between marketers and tools rather than pure automation. Creatopy implements advertising approaches that integrate AI with creative workflows to scale campaigns. AI presents new possibilities for nonprofits and small businesses to amplify impact and efficiency. Practicing deliberate slowing can paradoxically increase productivity and spark creativity. Guides map topics from brand strategy to nonprofit playbooks and AI co-creation.
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