#creative-advertising

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fromClickUp
1 day ago

How to Implement Effective Marketing Strategies for Ecommerce

People don't shop online anymore-they live there. And ecommerce brands that get it, win. Take Jacquemus. Instead of launching their Monte-Carlo store with a basic promo, they created a surreal beach club fantasy, complete with deadpan voiceovers, pastel visuals, and a wink at luxury itself. No influencers. No hard sell. Just a bizarrely perfect fake world that got everyone talking. This kind of creative restraint, paired with clever subversion, didn't just sell fashion; it sold feelings.
E-Commerce
Marketing tech
fromThe Drum
2 months ago

4 reasons retail media is the new creative playground

Retail media is evolving into a creative space for brands, allowing for increased experimentation and innovation beyond mere transactional advertising.
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