Today, VIOOH announced its achievement of first place in the Martech 50 ranking for 2025, showing a significant rise from last year. This prestigious ranking assesses UK companies innovating in marketing technology, rewarding VIOOH's continuous efforts in advancing programmatic digital out-of-home advertising. The final rankings were determined by both expert selectors and a public vote, illustrating broad recognition. CEO Jean-Christophe Conti emphasized VIOOH's focus on simplifying buying processes and expanding its role within omni-channel media strategies, underscoring the growing impact of digital out-of-home advertising in the marketing landscape.
This first-place ranking reflects our mission to simplify programmatic buying at scale while driving innovation in the industry. I'm proud of the outstanding work our people have delivered over the last 12 months to help VIOOH secure the top spot. DOOH's growing presence offers brands the chance to deliver messages that reach diverse audiences and, with our continued endeavours, secure inclusion in omni-channel media plans with improved ease of buying alongside other programmatic channels.
The UK Martech sector continues to drive meaningful innovation, and this year's ranking showcases companies that are truly transforming how brands connect with consumers. VIOOH's rise to the top position reflects the growing importance of programmatic digital out of home advertising as a vital component in modern media strategies.
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