Visible AI in marketing is four times more likely to cost brands trust than build it

"When consumers notice AI-generated content in brand marketing, they're four times more likely to trust the brand less than more, 31% versus just 7%."

"Use this chart to show the trust cost of visible AI content. The 4x gap can frame where AI belongs in your workflow."

"Make the case for keeping human craft front and center in consumer-facing creative to maintain trust."

"Insights were compiled in collaboration with Datalily, based on a survey of 8,000 consumers ages 18+ worldwide."

A December 2025 survey revealed that consumers are significantly less likely to trust brands that use visible AI-generated content in their marketing. Specifically, 31% of consumers reported decreased trust, compared to only 7% who felt more trust. This stark contrast highlights the importance of maintaining human creativity in consumer-facing content. The findings suggest that brands should carefully consider the role of AI in their marketing strategies to avoid undermining consumer trust.

Read at EMARKETER