Walmart reported strong Q4 2024 results, with revenues increasing by 4.1% year-over-year to reach $180.6 billion, and full-year revenues growing by 5.1% to $681 billion. The company's advertising business saw remarkable growth of 29% in Q4, with Walmart Connect in the U.S. achieving a 24% increase. However, the retailer's optimistic outlook is tempered by uncertainties in consumer behavior and economic conditions. The recent acquisition of Vizio is anticipated to enhance Walmart's advertising capabilities, linking retail and connected TV to drive product discovery and optimize brand impact.
If you just take advertising and membership, just those two categories, that was a little more than a quarter of the overall operating income for us in the quarter.
I'm just really pleased with the way it works for the Walmart Connect advertising platform, especially with the integration of Vizio.
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