The rise of generative AI is fueling new levels of ad tech fraud, as evidenced by DoubleVerify's findings on "AI slop sites" that steal from publishers. These sites, like "Synthetic Echo," create fake domains utilizing AI-generated, low-quality content scraped from legitimate publishers. The fraudulent sites not only mimic the layout of reputable sources but also replicate ads.txt entries to mislead ad tech vendors and buyers. DoubleVerify has uncovered numerous such sites and is advising publishers to actively audit their ads.txt files to mitigate this emerging threat.
Fraudsters are copying and pasting entire ads.txt entries onto their pages, making it look like they're trusted publishers, thus deceiving major ad-buying platforms.
DoubleVerify has identified AI-generated content farms hijacking ad revenue by spoofing ads.txt files, using low-quality content scraped from legitimate publisher sites.
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