The article emphasizes the importance of building a personal network in business, particularly for loan officers who rely heavily on relationships with real estate agents. It highlights that merely making calls isn't enough; rather, you must cultivate meaningful connections. One effective approach is creating engaging, relevant videos that resonate with realtors, with content tailored to their interests rather than generic updates. By softening the 'battlefield' of cold calling with value-driven interactions, professionals can establish trust and improve referral rates.
What you do need is the ability to create a video that captures the attention of local real estate agents. Your video needs to be contextual and focused on what agents actually care about.
You solve for the two things I just mentioned: Get them to know who you are. Give them something of value.
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