Click to Open Rate (CTOR) is a vital metric in email marketing that measures how many readers clicked a link after opening an email. Unlike open rates, CTOR focuses on the engagement level of actual readers, hence providing deeper insights into the appeal of the email content itself. By calculating CTOR as the percentage of unique clicks over unique opens, marketers can gauge the effectiveness of their campaigns beyond just visibility, allowing for better decisions in optimizing email strategies for improved engagement and link clicks.
click to open rate (CTOR) gives a focused picture of how effectively your content engages those who read it, going beyond mere open rates.
CTOR measures the true appeal of your email-from the headline onward, focusing on how many readers actually took action after opening.
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