WhatsApp has officially crossed the 3 billion monthly active users mark, as stated by Meta CEO Mark Zuckerberg. Since its acquisition in 2014, the app has not only grown phenomenally but has also become a crucial part of Meta's business strategy, especially for its AI initiatives. CFO Susan Li emphasized WhatsApp's role in user engagement with Meta AI, highlighting its effectiveness in one-on-one interactions. Despite challenges in the U.S. market, Meta is focusing on advancing WhatsApp and launching the standalone Meta AI app to penetrate the competitive text messaging landscape.
WhatsApp continues to see the strongest Meta AI usage across our family of apps, engaging users through one-on-one chats and business communication.
We hope to become the leader over time in the U.S. messaging market, and the Meta AI app is particularly important for establishing this leadership.
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