Fanatics created a new division, Fanatics Advertising, led by Jeremi Gorman as chief revenue officer to enter the sports advertising market. The division will offer internal sponsorship opportunities and launch two ad networks, the Fanatics Advertising Network (FAN) and Sports Video Network (SVN), functioning as supply-side platforms that connect marketers and advertisers to sports fans across digital and video platforms. The networks will debut in conjunction with the NFL season, delivering connected-TV and digital video placements alongside highlights and other key sports moments. The strategy emphasizes the unique, real-time communal value of sports audiences for brands.
"In a increasingly divided world, there are a few things that can bring people together, and sports is one of them," Gorman says in an interview with The Hollywood Reporter. "Brands want to surround themselves with those moments that people are finding joy in."
"There are just very few water cooler moments anymore in a sort of bifurcated trifurcated, quadricated landscape," Gorman says. "We may be watching the same show, but you're on episode six, so we're not talking about it. Sports are the one thing that everybody watches in real time."
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