"The payment giant unveiled PayPal Ads Manager, a zero-cost tool that enables millions of small merchants to monetize their existing store traffic by displaying relevant advertisements on their websites. This strategic move positions PayPal to capture a portion of the lucrative retail media advertising market while providing its merchant partners with an entirely new revenue stream, generating immediate enthusiasm among investors and pushing the stock from its previous close of $71.29 to over $74 during intraday trading."
"The platform allows tens of millions of small businesses using PayPal to create their own retail media networks with no upfront costs or minimum commitments, eliminating the traditional barriers that have prevented mom-and-pop shops from participating in advertising revenue generation. Merchants can integrate the service through a Software Development Kit in just minutes and select their advertising preferences, with proceeds deposited directly into their PayPal accounts."
"Merchants can integrate the service through a Software Development Kit in just minutes and select their advertising preferences, with proceeds deposited directly into their PayPal accounts. PayPal's platform leverages the company's 25 years of payment experience and proprietary transaction data to help advertisers reach consumers based on actual purchasing behavior rather than browsing history. This data-driven approach creates more relevant ad placements while providing small businesses with a passive income stream that diversifies their revenue beyond traditional product sales."
PayPal launched PayPal Ads Manager, a zero-cost advertising tool that enables millions of small merchants to monetize existing store traffic by displaying relevant ads on their websites. The platform allows PayPal merchants to create retail media networks with no upfront costs or minimum commitments and integrates via a Software Development Kit in minutes. Proceeds from ads are deposited directly into merchants' PayPal accounts. PayPal leverages 25 years of payment experience and proprietary transaction data to target consumers based on purchasing behavior, delivering more relevant ad placements and providing small businesses with a passive, diversified revenue stream.
Read at TalkMarkets
Unable to calculate read time
Collection
[
|
...
]