fromTalkMarkets
6 days agoWhy PYPL Stock Is Up Today: New Ads Platform Targets Small Business
The payment giant unveiled PayPal Ads Manager, a zero-cost tool that enables millions of small merchants to monetize their existing store traffic by displaying relevant advertisements on their websites. This strategic move positions PayPal to capture a portion of the lucrative retail media advertising market while providing its merchant partners with an entirely new revenue stream, generating immediate enthusiasm among investors and pushing the stock from its previous close of $71.29 to over $74 during intraday trading.
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