Despite TikTok's investment of nearly $1 billion in combating intellectual property violations within its marketplace, the platform continues to struggle against the prevalence of knockoff products. Between July and December 2024, TikTok took action against 900 stores for IP infringements and hired 400 additional protection specialists. However, the store remains a hotspot for 'dupe' culture as sellers offer low-cost imitations of popular items. This issue suggests that simply increasing staff is not enough; a more substantial cultural transformation is crucial to foster consumer trust and safety on TikTok Shop.
Despite TikTok spending nearly $1 billion on IP protection, the platform still faces challenges in curbing knockoffs, indicating the need for a significant culture shift.
The rapid growth of TikTok Shop contrasts its persistent issue with intellectual property violations, revealing that merely increasing staff isn't sufficient for meaningful change.
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