"Google Search will now begin to group all of its ads into one section, rather than individual headings for each result. They'll be called "Sponsored results," and a label will follow you down the page as you scroll to make it clear when they finish. Once you've seen them, you can also hide them from your search results as you continue to navigate the page."
"The new button reads Hide sponsored results and it will collapse all of the text ads at the top of the page. You'll find it at the bottom of all the ads, and you'll be able to access them if you choose to press the button again. That may be helpful if you find one of the ads is the best option for your search."
"The new changes, including the button to hide paid results, is rolling out gradually and should appear in your own Google results soon. VP of Product Management and Data Science at Google Ads, Omkar Muralidharan, says, "In our testing, we found that the new design helps people navigate the top of the page more easily. The new design keeps the size of ads the same and you'll still never see more than four text ads in a grouping.""
Google will group all text ads into a single section labeled 'Sponsored results' with a persistent label that follows the user as they scroll. After scrolling through the ads, a manual 'Hide sponsored results' button will appear to collapse the ad grouping while allowing users to restore them later. Paid page elements such as the Shopping widget will receive a similar label, 'Sponsored products.' The changes keep ad sizes unchanged and will continue to limit text ad groupings to no more than four. The feature is rolling out gradually and should reach users' Google Search results soon.
Read at PCMAG
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