YouTube is expanding its Premium Lite pilot program to users in the United States, providing a more affordable subscription option for ad-free viewing at $7.99 per month. This service is designed to enhance the viewing experience by minimizing advertisements, although users may still encounter some ads in certain areas. Additionally, Premium Lite will soon be made available in other countries where pilot testing is currently in progress, including Thailand, Germany, and Australia, showcasing YouTube's efforts to attract a broader audience by offering diverse subscription options.
"Today we'll begin expanding our Premium Lite pilot to users in the U.S. Premium Lite gives viewers a new, more affordable way to enjoy most videos on YouTube ad-free for $7.99 per month."
"In the coming weeks, we'll also make Premium Lite available to all users in our current pilot countries - Thailand, Germany, and Australia."
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