Meta's recently released ad for its Horizon Worlds virtual reality app has drawn significant ridicule online, prompting its removal from Instagram. The 44-second clip features poorly designed avatars engaging in a breakup discussion, emphasizing the stark limitations of Meta's technology, particularly in avatar movement and appearance. This comes after the company has invested over $60 billion in developing its metaverse. Critics highlight not just the subpar graphics but also the misleading representation of user experience, suggesting a disconnect between Meta's vision and the actual desires of potential users.
It's difficult not to see the latest gaff as yet another black eye in the company's efforts to justify the existence of its pitiful metaverse.
Even the voice acting and script are unintentionally mortifying, reflecting a fundamental misunderstanding of how people want to be represented in virtual worlds.
Despite billions of dollars spent on Horizon Worlds, its best efforts still look completely embarrassing.
The ad, with misshapen avatars and awkward movements, appears more like a middle schooler's 3D animation project than a professional product.
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