The rise of independent journalism through platforms like podcasts and Substacks marks a significant shift in media relations, especially in light of major events like the 2024 election.
More earned media specialists are likely to recommend strategies beyond traditional pitching, highlighting an increasing reliance on paid, social, and owned activations to achieve success.
AI tools are set to transform media relations, enabling PR professionals to craft highly personalized pitches instead of relying on generic email blasts.
The landscape may shift towards more risk-averse reporting as outlets navigate contentious topics, possibly retreating from controversial journalism, with robust entities leading the charge.
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