#pr-strategy

#pr-strategy

"A press release really lends itself to AI, because if you think about it, if you're talking about your company or your you're putting out expert knowledge," Jeppsen explained during a recent Tech Talk at Ragan's Future of Communications Conference. "You are the domain expert. You are factual. You've got a framework ... that resonates, and not only humans read it that way, but then AI tries to read it like a human."

When it comes to a winning PR strategy, you have to bring your A game and be ready to deliver what reporters and producers are really looking for. Not sure how to play by their rules or where to start? No stress-we have you covered. The voice of authority  There is no way around it; the bigger your name or the more recognized you are as an expert in your industry, the more appealing you will be to producers and bookers.

Last year, Assassin's Creed Shadows became a target for right-wing culture warriors ranging from random shareholders to Elon Musk. In a recent video shown at Paris Games Week, Ubisoft reportedly tried to take back ownership of the narrative surrounding the attacks and demonstrate a potential playbook for dealing with haters online. How much of it is just spin remains to be seen, but it's an unusual move for a company that usually shrinks from controversy.

has been on a rally that exceeded bullish expectations several times over. This is largely thanks to the company's management pulling off a PR offensive and then turning it into a windfall for the company's balance sheet. In turn, investors got even more bullish, and QBTS stock has been on a relentless rally. All that said, the past month has been less bullish. QBTS stock is only up 1.2% in the past month after falling from its peak.

Public relations has long been about crafting narratives, shaping perception, and amplifying trust. Yet in today's digital economy, traditional press releases and media outreach alone no longer guarantee visibility. Brands that once relied solely on earned coverage are now realizing the immense value of integrating paid media into their PR strategy. Sponsored content, native advertising, and influencer partnerships are not simply add-ons-they're essential tools that allow brands to cut through the noise, reach targeted audiences, and measure tangible impact.

Winning attention and establishing authority as a brand is about ensuring your brand resonates with the algorithms that power large language models (LLMs)-the backbone of generative AI (GenAI) engines such as ChatGPT, Gemini, Copilot or DeepSeek. A Forrester Buyers' Journey Survey revealed that a vast majority of B2B buyers have begun using GenAI- as many as 89%. This once-emergent technology is quickly becoming mainstream, being utilized at every stage of the buying process.

As internet searches evolve toward AI-generated responses, gaining visibility in results through generative engine optimization is becoming essential. Much like traditional SEO, success with GEO depends on creating content that resonates with both audiences and algorithms-and it starts with credibility built through earned media. Mentions in reputable outlets that are structured, quotable, and clearly attributed have a higher chance of appearing in AI snippets, making them a powerful way for brands to stand out.