Council Post: How Non-Promotional Data And Relevant Content Generate Media Attention
Briefly

from Forbes4 months ago
In today's media landscape, with fewer editors available, it's essential for PR professionals to generate unique and relevant pitches that capture journalists' attention.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/10/10/how-non-promotional-data-and-relevant-content-generate-media-attention/
To stand out, PR professionals often need to create their own news, providing journalists with exclusive data or insights not readily available elsewhere.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/10/10/how-non-promotional-data-and-relevant-content-generate-media-attention/
Using surveys or polls to gather quantitative or qualitative data can be an effective strategy; this kind of tailored information can appeal strongly to media outlets.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/10/10/how-non-promotional-data-and-relevant-content-generate-media-attention/
Focus on presenting surprising or counterintuitive findings from data as these insights will pique journalists’ curiosity and enhance the chances of coverage.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2024/10/10/how-non-promotional-data-and-relevant-content-generate-media-attention/
Read at Forbes
#pr-strategies #media-relations #journalism #healthcare-marketing #data-driven-insights
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