#data-driven-insights

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Marketing tech
fromThe Drum
2 weeks ago

Declassified: how AI is cracking the creative effectiveness code

Kantar's research reveals the 5Cs that differentiate memorable ads from mediocre ones, emphasizing AI's role in enhancing creative effectiveness.
Marketing tech
fromPodcaster News
2 weeks ago

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

Collaborating with Flightpath, impressions.fm enhances its operational capabilities and revenue opportunities through data-driven insights.
Artificial intelligence
fromMedium
1 month ago

Synthetic users: is there a place for "AI-generated users" in UX Research?

Synthetic users enhance UX research by providing AI-generated insights, though they lack the depth of real human participants.
#digital-marketing
fromZDNET
1 month ago
Marketing tech

How you succeed in business is shifting fast - and not because of AI

fromZDNET
1 month ago
Marketing tech

How you succeed in business is shifting fast - and not because of AI

more#digital-marketing
#workplace-productivity
Remote teams
fromFast Company
2 months ago

Can healthy buildings make employees happier?

Understanding office interactions is essential for enhancing productivity beyond health metrics.
Data-driven insights can transform perceptions about in-person collaboration.
Mental health
fromEntrepreneur
2 months ago

Trendy Wellness Perks Do Not Tackle The Root Cause of Employee Stress - These Steps Will | Entrepreneur

Companies must address root causes of employee stress instead of relying on generic wellness programs.
Remote teams
fromFast Company
2 months ago

Can healthy buildings make employees happier?

Understanding office interactions is essential for enhancing productivity beyond health metrics.
Data-driven insights can transform perceptions about in-person collaboration.
Mental health
fromEntrepreneur
2 months ago

Trendy Wellness Perks Do Not Tackle The Root Cause of Employee Stress - These Steps Will | Entrepreneur

Companies must address root causes of employee stress instead of relying on generic wellness programs.
more#workplace-productivity
Marketing tech
fromDigiday
3 months ago

The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

CPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
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