Data and context makes a comeback
Briefly

As more of our digital experiences become mediated by personalization algorithms and fandoms built around individual content creators, there is an opportunity in 2025 for information services that return context and overview.
Data and context not only informs - it empowers us to make better decisions. These could be as big as economic policy, or as small as everyday decisions on what TV shows to watch.
We believe contextual data is complementary, not mutually exclusive, to personalized recommendations. Seeing a ranking of the most-discussed TV shows makes both personalized lists and the overall landscape more interesting.
At Yahoo, we're building services that help people situate themselves in media spaces and discover content beyond what algorithms predict, offering a broader perspective.
Read at Nieman Lab
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