Fox is the latest to add prediction markets as a new 'data layer' for news coverage
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Fox is the latest to add prediction markets as a new 'data layer' for news coverage
""Roughly 70% of people who visit Kalshi use the site to check market odds, while just 30% of people use it to trade. By providing another data point to supplement reporting, Kalshi is quickly becoming an additional way for people to understand and follow current events.""
""More people are watching Kalshi's forecasts than trading them, which says a lot: our data effectively complements news and polls. As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what's going on in the world.""
""Kalshi markets provide a high-frequency, continuously updated, distributionally rich benchmark.""
Fox Corporation has partnered with Kalshi to incorporate its prediction market data into various cable networks, including Fox News Channel and Fox Business Network. Kalshi allows users to bet on events, with 70% visiting to check market odds rather than trade. This partnership marks Kalshi's third collaboration with a major media company. Kalshi's forecasts will provide real-time data for visualizations, complementing news and polls. The integration aims to offer accurate data amidst rising misinformation, although Fox will not use this data for political coverage.
Read at Fast Company
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