YouTube is about to launch a 'premium lite' subscription in the US, Australia, Germany, and Thailand, targeting viewers mainly interested in non-music video content. This follows a pilot program in Europe that began in 2021 but was shelved in 2023. The new tier may have a price around $8.99 AUD per month, significantly lower than the traditional Premium fee. YouTube hopes this offering will appeal to users seeking an ad-free experience with only limited ads present in this version, as confirmed by their spokesperson.
YouTube is set to launch a 'premium lite' subscription targeting viewers primarily interested in non-music content, expanding its offerings beyond the traditional Premium model.
The pilot version in European countries was discontinued in 2023; however, YouTube confirmed testing an improved version now incorporating limited ads.
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