In recent updates, major consumer goods companies have assured that client advertising budgets remain stable amid economic uncertainties stemming from tariffs. Unilever aims for increased brand investment, potentially allocating up to 16% of sales to marketing. New CEO Fernando Fernandez addressed challenges, indicating manageable effects from tariffs due to a flexible supply chain. These insights come as the industry navigates shifts in economic conditions and advertising spends, providing reassurance that strategic marketing is still prioritized despite potential uncertainties.
This was the first time new chief executive Fernando Fernandez had addressed analysts since taking the top job earlier this year. Previous CEO Hein Schumacher stepped down in January after less than two years in the role amid reports that shareholders wanted a more decisive and accelerated pace of change.
We currently assess that the impact of tariffs on our value chain will be limited and manageable, driven by the localized and flexible nature of our supply chain. We are evaluating all options, including further localization and changes to material specifications, to minimize the impact.
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