"The series marks the opening move in a slower, more deliberate push into multi-platform, personality-led vodcasts that sit on dedicated channels, run across video and audio, and act as off-platform feeders into the FT ecosystem."
"For us to create new subscribers, or for us to cultivate future subscribers, there needs to be the opportunity for that first introduction."
"Because on YouTube people are very ready to consume long-form content, it gives them an opportunity to have a much deeper experience with each piece of content that we publish."
The Financial Times introduces 'The Story of Money,' a history-of-finance series available as a vodcast on YouTube and a podcast on major audio platforms. This initiative aims to deepen relationships with audiences and convert history enthusiasts into subscribers. The series is a distinct brand, marking a shift in the FT's approach to multi-platform content. With YouTube's popularity among various demographics, the FT seeks to leverage this platform to cultivate future subscribers through engaging long-form content.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]