The 2023 presidential election marked a significant shift in public relations strategies, with campaigns leveraging alternative media over traditional news outlets. Trust in national news has drastically declined, with only 26% of Americans expressing confidence, prompting campaigns to focus on podcasts and social media to reach younger audiences. The shift indicates a need for PR professionals to adapt their strategies as mainstream media continues to wane, and new platforms dominate the conversation. This change reflects broader trends in media consumption and influences how brands engage with their audiences going forward.
"Trust in news organizations has already been in serious decline. As of 2023, only 26% of Americans expressed trust in national news outlets, down from 40% in 2017."
"Both campaigns did less traditional news interviews; Trump did not do 60 Minutes and Harris did not do a formal press conference, highlighting their preferred platforms for engagement."
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