"Prior to any show, ensure the entire internal team is aligned on what the key messaging will be. This should be tightly integrated with what the overall brand of the company is."
"Successful marketing relies on repetition, as does successful media relations. Create a very short brief that reiterates the main message along with no more than three sub-messages that reinforce the main point."
"Once the show wraps, monitor for coverage using free tools like Google Alerts, and compile a results report."
"When a reporter carves out time for you, make it count. Cap meetings at a maximum of 30 minutes unless the conversation is flowing naturally and they're clearly engaged."
Trade shows require significant investment, yet many companies fail to leverage their potential. A well-planned PR strategy can turn a trade show into a valuable opportunity for media coverage. Pre-show, it is crucial to align the internal team on key messaging that reflects the brand. This messaging should be communicated to all attendees. Additionally, obtaining a media list from event organizers can enhance outreach efforts. Monitoring coverage post-show using tools like Google Alerts is essential for evaluating success and compiling results.
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