On June 25, 2024, Kenya witnessed tragic protests against a financial bill proposing higher taxes, resulting in police violence and 23 deaths. This moment marks a significant change in the country's sociopolitical environment, driven by youth mobilization via digital platforms. A study by Odipo Dev reveals that traditional news outlets lag behind emerging platforms like the Nairobi Gossip Club (NGC), which dominated digital engagement during the protests. The findings suggest a transformation in media consumption, as younger audiences prefer immediate, relatable content tailored for social media, altering the landscape for journalism in Kenya.
These platforms resonate with a digitally savvy audience, delivering content that feels immediate, relatable, and culturally relevant, and the algorithms play a pivotal role.
The protests signified a broader shift in Kenya's sociopolitical landscape, highlighting how digital media is reshaping traditional journalism in the public sphere.
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