LinkedIn has rebranded its Wire Program to BrandLink, aiming to provide brands with new advertisement video capabilities sourced from top creators and publishers. This change aligns with a trend where video content is increasingly favored for audience engagement, evidenced by LinkedIn's statistic showing a 130% higher video completion rate compared to standard ads. Initial content will cover themes including AI, leadership, innovation, and entrepreneurship. Notable early creators in the program include industry leaders and influencers, underscoring the platform's commitment to leveraging video as a critical advertising channel.
LinkedIn has rebranded its Wire Program to BrandLink, focusing on delivering relevant video advertisements from leading creators and publishers to enhance audience engagement.
Product Management VP Lindsey Edwards clarified that BrandLink's objective is to connect brands with their audiences through video content, yielding significantly higher engagement metrics.
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