WPP is undergoing significant organizational changes, with the introduction of WPP Media replacing GroupM and a new simplified profit and loss model. Key leadership positions have been restructured under Brian Lesser, aiming for bespoke cross-disciplinary teams to enhance client relations with major advertisers like Amazon and Unilever. Despite these changes, questions remain regarding the effectiveness of WPP's AI ambitions and what such shifts mean for employees. The media industry is closely watching this transition, particularly as client expectations around service and operational stability grow.
Advertisers don't like disruption. They don't like not knowing what's going to happen with their team. They don't like when they start spending more time thinking about their own business than their clients.
This isn't just about tidying up the org chart, but a significant shakeup in the engine room of WPP.
Collection
[
|
...
]